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Leadership Team

There are 2.5 billion people globally who live with vision problems; this fact acts as the heartbeat of our company and influences why we do what we do.


Roy Hessel

President and CEO

“My ambition is to make vision correction accessible to every human eye on the planet, to fight poor vision by making our vision correction equipment accessible in every geography and every language.”


More about Roy

Roy is the President and Chief Executive Officer of the Clearly Group and leads our team in our mission to achieve universal access to vision. He has been a pioneer of online optical since he founded EyeBuyDirect in 2005 with the ambition to make vision correction globally accessible. Roy’s vision was made possible by joining with the Essilor Group (EPA:EI) in 2012, and he now leads the world’s largest online optical group that provides access to product and education to vision consumers worldwide.

Craig Lennox


“I love running into customers wearing our exclusive brand frames and asking where they bought them. It is very rewarding to hear overwhelmingly positive things about the value and service we provide every day.”


More about Craig

As the Chief Financial Officer, Craig is responsible for legal, purchasing and industry relations at Clearly. He is a Chartered Accountant and holds a Bachelor of Commerce degree from Queen’s University, and recently completed an Executive Leadership Program at Stanford Graduate School of Business. He loves spending time with family, running, cycling and golf, and is proud to call Vancouver home.

Nicole Oliver


“I am most excited to collaborate with highly skilled people who share a common goal of making vision care accessible to everyone.”


More about Nicole

Nicole has spent her career building digital strategies and executing marketing campaigns for fast paced, growing organizations. Her passion for digital began way back in the day when she started her career as a web developer. She now spends her free time putting those skills to work for her friends and family.

Keith Baker


“Working at Clearly allows us time to view business, and life, through a lens of positivity and possibility. It’s powerful to see what we can achieve by keeping those two words top of mind in everything we do.”


More about Keith

Keith joined Clearly in 2015 with over 15 years of experience in brand management and marketing, having worked throughout Canada and internationally. When he’s not busy generating ideas to grow the global business, you might find him climbing a mountain or figuring out a way to see 50 countries before he turns 50 (he’s currently at 41).

Nancy Savard

Director, People and Culture

“It’s so meaningful to know that what you’re doing when working together is going beyond fashion. We are making an impact on people’s lives; I like to say that I am working for a company that is doing something good for people.”


More about Nancy

Nancy joined Clearly in 2014 as the Director of People and Culture. She was part of the Essilor team for eight years prior and has a degree from McGill University in Montreal. Since her move from Quebec to BC she has embraced the West Coast lifestyle, including starting yoga, biking the seawall and connecting with nature.

Ibrahim Kamar

Director of Business Intelligence and Financial Planning & Analysis

“I embrace Rupert Murdoch’s concept that ‘the world is changing very fast. Big will not beat small anymore. It will be the fast beating the slow.’ Keep moving and never stand still!”


More about Ibrahim

Ibrahim is Clearly’s number cruncher, with over 15 years of finance experience under his ninja belt. He joined Clearly in 2006. He enjoys exploring Vancouver’s natural playground and loves to try out new restaurants whenever he can.

Jennifer Tsai

Corporate Controller

“I really enjoy this quote by Louis D. Brandeis, ‘Most of the things worth doing in the world have been declared impossible before they were done.”

More about Jennifer

Jennifer has worked at Clearly since 2011, and has over a decade of experience in accounting. She holds a degree in Accounting from Simon Fraser University and became a Chartered Accountant in 2008. The mom of a young son, she loves music, travelling, reading, shopping, biking, snowboarding and yoga.

Global Director, Business Development

Hamutal Ben-Bassat

Global Director - Business Development

“My goal is to develop new business platforms that will expand our reach and make vision correction readily available globally.”


More about Hamutal

During the past 10 years Hamutal focused on generating growth either via M&As or by devising and implementing market entry strategies for start up and mature companies. She does business in Spanish, Portuguese, Chinese and Hebrew and has vast experience in LATAM, Asia and North America. Her passion is traveling with her husband, long distance running, reading and food.

Mark Spoorenberg

Senior Director, Operations

“I love being in Operations it is my job to ensure that we meet Customer promise.”

More about Mark

Mark has devoted over 15 years to improving supply chain operations across Canada, and spent the past 4 years finding solutions to the unique challenges facing online retailers. In his spare time, he, his wife, and their two children enjoy the many outdoor activities that Vancouver has to offer.

Asim Masood

Director, Applications

“My colleagues often hear my mantra ‘build it right!”


More about Asim

With 15 years of industry experience, Asim leads the efforts on our e-commerce platform and calls Clearly his second home. He had the opportunity to contribute to our technology platform for nine years at various levels and has been an integral part in growing our platform. He is a proud father of two and firmly believes in living life like there is no tomorrow!

Sunny Dhillon

Director of Information Security and Infrastructure

“It's my passion to build secure, scalable infrastructure so that we can provide our customers with the best vision care experience on our platform.”

More about Sunny

Sunny has been involved in leading teams to build data centers and networks for over 18 years. He has successfully built robust platforms in mission critical environments such as financial services, B2B and e-commerce. In his spare time you can find him biking round the seawall and spending time with family and friends.

Mike Suh

Director, Global Business

“It's exciting coming to work every day looking for new ways to push the envelope.”

More about Mike

Mike has worked in online marketing for most of his career, and started at Clearly in 2007 when there were only six people in the Marketing department. He eats numbers for breakfast and talks about promotions and campaigns in his sleep.

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About Us

We offer access to the largest selection of vision care products and expert vision education.

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Our Promise

We offer access to the largest selection of vision care products and expert vision education.

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Change the view

Every purchase helps fight poor vision by providing access to tailored eye health solutions on a global scale.

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We’re proud of our dynamic and creative team of employees who work to fulfill our vision.

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