Initially focusing on classic sportswear, Lacoste has since then evolved to include brands for home, parfum, jewelry, eyeglasses and sunglasses. Celebrating 80 years in the fashion world, the brand launched the chic eyewear campaign in 2009 and is continuing with the trend with this current anniversary.
René Lacoste founded the Lacoste brand in 1933. He had a passion for tennis and was a member of the France Davis cup team which lead to the crocodile logo. His teammates nicknamed him “the Crocodile” on the courts which is the reason behind the renowned Lacoste logo.
The well known style of Lacoste is a combination of traditional designs paired with athletic appeal which is evident through the neutral tones paired with pops of colours. The popular Lacoste polo shirt shows a traditional style but can be found in array of colours and has been proven to be a timeless piece being worn by all ages. With endorsers such as Adrien Brody and Andy Roddick, the Lacoste brand has been and will continue to be in the spotlight.
Updating classic designs has been something that Lacoste has been known for. They take traditional elements of glasses like horned rimmed acetate and make glasses with bold shapes bringing the past into the future. With design concepts such as these, it makes Lacoste glasses the perfect accessory for any outfit.
1. Oversized Aviator
2. Athletic Metal
3. Classic Horn Rimmed
Lacoste eyewear is the perfect way to go if you want a classic look with an edge.