World Sight Day | #WhoBlinkedFirst

Seeing as World Sight Day is this Thursday, we’re raising awareness of those living with low vision and blindness. How are we doing this? By hosting the world’s biggest staring contest, how else!?

To join in, all you have to do is post a video of yourself and a friend’s staring contest on Facebook or Instagram using the tag #WhoBlinkedFirst. We’ll donate an additional pair of prescription glasses, Vitamin A tablets or UV protective sunglasses (depending on the individual requirement) every time a video is posted.

To date, our Change the View project has helped over 340,000 people worldwide with sight restorative prescription frames, Vitamin A tablets to prevent the early development of eye disease in children, and sunglasses to block harmful UV rays.

World Sight Day

Why Does This Matter?

The International Agency for the Prevention of Blindness (IAPB) has discovered that an incredible 80% of issues that cause visual impairment can be avoided though prevention. World Sight Day puts emphasis on the need to assist the 285 million people worldwide living with low vision and blindness. 39 million people are totally blind, with 90% living in low-income countries. An extra 246 million people are living with moderate or severe visual impairment.

Change the View

Why WhoBlinkedFirst?

Not only will your stare contest video instantly provide a donation of prescription glasses, sunglasses or Vitamin A tablets when you share it with the tag #WhoBlinkedFirst, but we’re also hoping this will get people talking about the subject and create awareness that will ultimately urge participants to find local charities where they can help out further.

So, what are you waiting for? Find a friend and start staring! And don’t forget to let us know #WhoBlinkedFirst!


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